Doritos Lovers are 3D avatars generated randomically, and released when you point the Augmented Reality marker on the back of Doritos Sweet Chili pack to your webcam. Once released, they interact with the Lovers of other users. We have made a social network application for orkut, where the Lovers can interact too. On the website you can use the AR marker on the pack again to take a picture with you Doritos Lover. This project was a very nice one to work. The avatar system that we created for this project is very complex if compared to what is currently used for 3D on web. The Lovers are made of several parts (legs, body, arms, faces, textures, a lot of accessories) that are rigged, skinned and animated separately. Using reference helpers, those parts are connected creating trillions (yes, trillions!) of Lovers possibilities.
|Client||Doritos – PepsiCo|
|My Roles||Technical Director, Lead Programmer|